Typography

 

‘We artists do not think – we feel!’ — from an artist
‘I’m not feeling very well today, I think!’ — from a typographer (Typographers tend to think logically)

Choose from two goblets to taste the finest wine:
goblets of solid gold, wrought in the most exquisite patterns vs. one of crystal-clear glass, transparent

Those goblets can be compared to typography. True typographer will choose the transparent one to exhibit the real content to readers clearly. The true meaning of printing is to convey specific and conherent ideas.

— from Beatrice Warde, The Crystal Goblet or Printing Should Be Invisible

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